Privacy Policy

Your trust matters to us. This policy explains how seesmile Dental Studio ("seesmile", "we", "us") collects, uses, and protects the personal information you share through our website at seesmile.ca, and the analytics and advertising tools our website uses. Your dental and clinical records are handled separately under Ontario's health privacy law, as described in "Your health information" below.

Last updated: June 13, 2026

Information you provide

When you contact us, request an appointment, submit the new patient or referral form, or otherwise communicate with us, we may collect:

Your full name
Your email address and phone number
The reason for your visit or message
Insurance details, where you choose to share them for billing
Any other details you include in a form or message

Information collected automatically

When you visit seesmile.ca, some information is collected automatically through cookies and similar technologies, including your device type, browser, and operating system; your approximate location and IP address; the pages you view and links you click; and the website or ad that referred you.

Analytics, session, and advertising tools

To understand how our website is used and to measure our marketing, we use the following third-party services. Each may set cookies and collect usage data as described in its own privacy policy.

Google Analytics, which measures website traffic and how visitors use the site.
Microsoft Clarity, which captures anonymized usage such as clicks, scrolling, and aggregated heatmaps and session activity, to help us improve the site.
Google Ads, which measures the performance of our ads and may show you our ads on other websites.
Meta (Facebook and Instagram), whose pixel measures ad performance and may show you our ads on Meta platforms.
Our online booking provider, which processes the information you enter when you book an appointment online.

We use this information mainly in aggregate, to improve the website and our services and to measure our marketing, not to identify you personally beyond what you choose to share.

How we use your information

Respond to your inquiries and requests
Schedule, confirm, and manage appointments
Provide dental care and coordinate insurance billing
Improve our website and understand how it is used
Measure and improve our marketing
Communicate with you about your care or our services, where permitted

How we share information

We are the owners of the information collected on this site. We do not sell, rent, or trade your personal information. We may share information only with service providers who help us run our website, analytics, advertising, online booking, and billing, under agreements that limit their use of it; to coordinate insurance billing at your request; or when required to comply with the law.

Cookies and your choices

Our website uses cookies and similar technologies for the purposes above. You can control or delete cookies through your browser settings. You can also opt out of certain analytics and advertising:

Google Analytics opt-out: tools.google.com/dlpage/gaoptout
Google ad personalization: myadcenter.google.com
Meta ad preferences: in your Facebook or Instagram settings

Your health information

Your dental and clinical records are personal health information. We handle that information as a health information custodian under Ontario's Personal Health Information Protection Act (PHIPA), separately from the website information described in this policy. For questions about your clinical records, please contact our office directly.

Your rights

You may contact us at any time to request access to the personal information we hold about you, ask us to correct inaccurate information, withdraw consent or opt out of future communications, or ask that your information be deleted where legally permitted. We respond in line with applicable Canadian privacy law, including PIPEDA and, for health information, PHIPA.

Data retention and security

We keep personal information only as long as needed for the purposes above or as required by law and our professional obligations, then dispose of it securely. We take reasonable steps to protect your information, though no transmission over the internet can be guaranteed to be completely secure.

External links

Our website may link to other websites. We are not responsible for their privacy practices, and we encourage you to review their policies before sharing your information.

Children's privacy

Our website is not directed at children, and we do not knowingly collect personal information from children through the site. Appointments for children are arranged by a parent or guardian.

Changes to this policy

We may update this policy from time to time. The current version is always posted on this page with its "last updated" date.

Contact us

Questions about this policy or your information? Contact:
seesmile Dental Studio, 175 Sheppard Avenue East, Toronto, ON M2N 3A6.
Email: admin@seesmile.com
Phone: (416) 222-7727.